In this Assignment, I had the pleasure of designing a web copy and audio script for the brand Ultralight. I was given a client brief with clear information outlining deadlines, target audience, background on the brand, and key points to include in the campaign.
Who Is Ultralight?
Ultralight, also known as Ultralight Hair Love, Delivers high-performance hair products using plant-derived ingredients. It showcases a collection of seven multi-purpose capsules.
Web Copy
H1 heading- Ultralights hair love , hair care brand
H2 subheading- Delivering smooth, velvety hair , with plant derived ingredients in one capsule.
Tagline- Vegan formulated capsules with a luxury effortless finish
Body text:
Objective 1) Awareness, introduce the brand– Ultralight is not your everyday plant based beauty brand, it is a shine boosting , multi purpose functioning capsule for all hair type needs.
Objective 2) Enhance opinions amongst target market– Is your hair dry ? or is your busy lifestyle in the way of selfcare ? Are you tired of not feeling your best ? With ultralight you can save time and still look luxurious, Not to mention the cupboard space you will have from maximising hair products.
Objective 3) Inform and educate the audience– Ultralight use sustainable packaging for their hair products creating less harmful materials in our landfill. The hair capsules provide a silky finish through their plant derived formula, An organic hair care product safe for all hair types.
Objective 4) Convince consumers to take action– If you want to take back that self care time avoid complicated hair routines, then Grab a starter kit bundle today, your new hair journey starts now!
CTA- Subscribe today and get 10% off our starter kit bundle
Audio Script
Intro- HI everyone, Thank you all for tuning in , I would love to discuss The Brand Ultralight hair love, A Vegan formulated capsules with luxury effortless finish
Topics- . Ultralight are plant based vegan formulas with the performance of high tech haircare, using nothing but natural ingredients suitable for any hair type.
For example If you have stressed damaged hair or chemical treated hair, We provide a bond builder, a patented lemon derived hair strengthening agent. And that’s only one of the few capsules, we have more suited to your hair needs .If you want to change that dry, itchy, dull hair to a softer, shinier and healthier looking scalp then these products speak for themselves after all a simple hairstyle can change an over all image.
Imagine waking up in the morning and having the time to do your hair routine, We can all be busy as a bee sometimes with life but at Ultralight we want to make you feel great , without the expense. There are seven versatile multifunctioning hair capsules, meaning you buy less, saving money on hair care.
Conclusion- so why not check out our website at www.Ultralighthairlove.com.au for more information or simply, Subscribe and grab a 10% off starter kit bundle. Start your hair journey now and get the results you are looking for!.